Michael Moss begins his book, Salt Sugar Fat, by describing a secretive event that occured between CEOs from many top food brands, such as Kraft, General Mills and Pillsbury. These corporate officials met to discuss the issues of childhood obesity and the poor diets of many Americans, in order to discuss a way to solve this problem. Many of these companies have pumped their products full of salt, sugar and fats to make them more appetizing to humans taste buds, making them almost addictive for the general public who consumes these products. Although the idea of fixing this issue may seem like a beneficial option to many, the CEOs of these companies shot these ideas down in fear of losing customers. Later on in the Prologue, Moss describes how
