Michael Kors Essay

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ACCESSORIES
Michael Kors accessories provide customers a wide range of selection includes fine jewelry, wallets, sunglasses, fragrance & beauty, belts & scarves, tech, and ties.
Source: Michael Kors

INDUSTRY ANALYSIS
Michael Kors is not being perceived as unapproachable or prestigious like Chanel or Louis Vuitton, at the same time, it is not as affordable as Calvin Klein. The brand is perceived as an “Accessible Luxury” that is trendy, visionary, and good value compared to other brands within the fashion designer category. MICHAEL Michael Kors was launched in 2004 and is now gracing over 350 stores and concessions throughout the US. It extends a cheaper version of the brand, prices between $200-$400, targets younger customers and caters

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