Michael Kors Advertisement Analysis

Michael Kors was established in 1981. The company has two signatures that it encompasses. There is the Michael Kors Collection and MICHAEL Michael Kors labels. The luxurious designer company has numerous of products that vary. Michael Kors carries products ranging from accessories, watches and jewelry, to footwear, fragrances, and eyewear. The company markets its products worldwide. It is located in some of the most prestigious cities such as Beverly Hills, London, Milan, Dubai, and Tokyo just to name a few. The advertisement presented serves as a model for the fragrance and beauty collection. Micheal Kors expresses enthymemes, examples, maxims, and signs articulated by Aristotle. Let’s take a glimpse on how these four types of reasoning …show more content…
A proof is any statement or statements used to persuade an audience to accept a proposition. In this case, the proof would be, “She’s Sporty, She’s Sexy, She’s Glamorous.” This advertisement is very effective for numerous of reasons. For one, every woman wants to feel fabulous. Women want to be able to switch things up and be versatile at the same time. By purchasing the fragrance and beauty collection, a woman would pay one price to achieve three looks, and also release a soothing aroma depending on the occasion or look the woman is aiming to …show more content…
Let’s break this enthymeme down into detail. Michael Kors’ fragrance and beauty collection keeps women sporty, sexy, and glamorous. By purchasing Michael Kors, not only will women be luxurious, but they would be versatile as well. Women want something versatile because going for different looks can be expensive. Michael Kors is making everything convenient and affordable. Women want to be sexy, sporty, and glamorous. The fact that this company is making it affordable for all women no matter their social status is a plus. Therefore, women should use Michael Kors’ fragrance and beauty collection. In conclusion, Aristotle’s views are still effective today. Even companies like Michael Kors correlate to the Greek

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