Michael Jordan Essay examples

1119 Words Mar 9th, 2015 5 Pages
History of the Michael Jordan Shoe

Michael Jordan is one of the most well-known, successful, and wealthiest basketball players there is. In 1984, he won the National title at the University of North Carolina and a Gold Medal at the Olympic Games in Los Angeles; he then was selected 3rd overall draft pick by the Chicago Bills in the NBA. That year he also signed a $2.5 million dollar endorsement deal with Nike and that where it all began. In 1985, Nike gave Jordan his own signature line of shoes and clothing, very different than any other brand. The first Air Jordan 1 shoe was produced and sold for $65 dollars and featured the Nike swoosh on the mid panel and a newly designed winged logo on the ankle. This shoe paved the way for
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He also went on the win the MVP award in the All-Star game and the second straight Slam Dunk title. The Air Jordan III is one of the most popular and in demand of all the Jordan shoes. In 1989 the Air Jordan IV was released, it too was mid-level shoe and for the first times ever mesh was put on the shoes. This shoe was known as the most comfortable, most loved Air Jordan shoe. The Jumpman logo for the second time was used but they added the words “flight” underneath it. The Air Jordan IV is one of the most collected shoes in the series and in 1999, ten years after being released Michael Jordan released them again and they sold out immediately. In 1990 the Air Jordan V were created, again pushing the basketball shoe to the next level. They added a patch with the words “Air Jordan “on the inside of the tongue. Another first was the color scheme that was used on this shoe, purple/emerald color pattern. While wearing the Jordan V he made his 6th all-star appearance and won his 4th league scoring title. Jordan re-released the Air Jordan V in multiple color ways, some including the original Grape, Fire Red and Black/Silver, White/Royal/Maze which was Jordan high school colors. In 1991 the Air JordanVI were released, these were made of leather and were Black/Infra-Red. This shoe was also worn by Jerry Seinfeld; it is one of the most loved shoes in the line. Michael wore this shoe when the Bulls won is first ever NBA championship and he was

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