Michael Jordan, Nike Shoes and Women
Nike shoes have long been a favorite among women but Nike’s Michael Jordan line has always been known as a shoe for men. I found this to be an interesting article because I can remember all the hype that surrounded the brand when it was first released.
During a press conference to celebrate the 30th anniversary of the Air Jordan shoe, it was announced that Nike and the Michael Jordan flagship brand would be extending their product line to women. This will be a challenging endeavor since the brand is taking a chance with the loyal “men’s only” following.
As it stands now the target consumer is in their early 20’s. The millennial generation never had the chance to see Jordan play basketball. This was
Nike shoes have long been a favorite among women but Nike’s Michael Jordan line has always been known as a shoe for men. I found this to be an interesting article because I can remember all the hype that surrounded the brand when it was first released.
During a press conference to celebrate the 30th anniversary of the Air Jordan shoe, it was announced that Nike and the Michael Jordan flagship brand would be extending their product line to women. This will be a challenging endeavor since the brand is taking a chance with the loyal “men’s only” following.
As it stands now the target consumer is in their early 20’s. The millennial generation never had the chance to see Jordan play basketball. This was