By Michael E. Porter
Structure-conduct-performance (SCP) strategy model is supposed to determine the structure of the market firm behaviour that will determine the performance. This is the model and that are central to the economy of industrial organization, consistent with the view positional strategy, as opposed to the point of considering the existing strategic resources. (Barney, 2007)
A Realization of the five forces enables company to grasp the structure of its metier and take the position that is more gainful and less vulnerable to attach. (.exed.hbs.edu, 2015)
The idea in summarised
The cornerstone of the classic marketing strategy that looks beyond existing rivals to consider the threats …show more content…
Apart from that the entry of low-cost companies and the resulting price wars benefited greatly from the publications. Moreover, the organization of an arbitrator on the demand side in the aviation industry, and this means that passengers and publications were protected by regulators means that the balance of power tilts in its favour. All these factors make the aviation industry authority to defer to consumers, and therefore, the power of buyers moderate to high depending on the methodology of the five forces Porter. In addition, buyers can engage in "price discovery" This means that price fluctuations do not deter them as they have multiple channels through which they can book their own tickets (managementstudyguide.com,2015) By using RJ online system you can booking a flight online, you have the freedom to shop around for the best price. Travellers do not get this kind of freedom when booking flights through a travel agent and one or calling an airline. Buy online ticket means customers can choose from many airlines before making their choice (traveltips.usatoday.com,