Essay about Mgt 660 Capstone Project Overview
Creation of a market entry plan,or creation of a market expansion plan, or an M&A plan
The structure of this assignment is comprehensive and integrative. It requires synthesis and evaluation of information, skills and knowledge developed throughout your degree program. This final 8 week project (introduced the 1st week of the class) will serve as a culminating project.
Each week, the student will have a specific portionto submit as described in the modules.Prepare each assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
The …show more content…
a) What is your target market?
b) What is the size of your potential target market?
c) Describe the 4 Ps of marketing in your organization (product/positioning, pricing, promotion, and placement).
Due by the end of Module 3
Based on the organization you have selected, for this module you will write a (750 word maximum) Organizational Plan that addresses the following:
a) Describe who will comprise your management team and what talents or skills each of the team members will bring to the organization. Include a simple organizational chart.
b) Outline a McKinsey 7-S Assessment/Model as it applies to your business.
c) Describe the Business level strategy and how it fits with the corporate level strategy.
Due by the end of Module 4 Organizational Plan for the Capstone Project
Students will create a strategic business plan for their culminating project in BUS-485. The structure of this assignment is comprehensive and integrative. It requires synthesis and evaluation of information, skills, and knowledge developed throughout the BS program at COB.
You will be required to submit a specific section of the capstone in each Module of the course as indicated in the assignment directions. Each section will be due by the end of the Module