These opportunities may be evaluated by the organizations and be used to make adjustments to the strategic plan to capitalize in areas that are currently considered niche markets or underutilized in the grocery and beverage arena that could increase market share and product awareness. Where there are opportunities there are also threats that could cause damage to any corporation. Threats could be due to the weather, people from outside of the company, changes in laws and other issues that would or could still occur in the environment if the company did not exist. Threats: * Chemicals such as dyes that are used in food could be deemed harmful after years of use * New competitors emerging into the market as well as the strong ones like Nestle and …show more content…
Many of these brands make from 5 million to 100 million dollars annually these funds could help Kraft look into innovations, new marketing techniques and even distribution methods. Currently Kraft has numerous strengths that can help guide into future endeavors, and weakness can be evaluated to be solved or even turned into an opportunity for future achievements. Threats will always exists in the corporate world if they are evaluated many solutions may be found to increase the company’s strengths and even opportunities to find a solution that anyone competitor may stumble upon and push them further in the lead of becoming top grocery and snack