Finance
Due to the lack of student attendance, the amount of funding from sponsorships has been negatively affected with average annual donations at only $60,000. As a nonprofit organization, Western Athletics relies on sponsors and donors; an unreliable and unpredictable source of money. As a result, Morton has budgeted $10,000 towards advertising events to boost student attendance with the goal of securing a price increase of $7 per student from sponsors. Although Morton wishes to use the whole marketing budget, it is still concerning as Morton will need to limit the number of promotional initiatives as the budget is relatively small to establish an effective marketing campaign. In addition, Western Athletics is currently able to generate enough revenue to cover event expenses (See Exhibit 1). Thus, Athletics does not need to offer a pizza deal to cover current event expenses, but instead they’re able to fund a future advancement.
Marketing …show more content…
The generic marketing tactics used in the past has built a mediocre brand image. With newly acquired financial capabilities, Western Athletics may establish an innovative promotional campaign to advance their brand image in hopes to improve attendance. Therefore, it is important to have an effective and motivated marketing department to lead these initiatives. Currently, the marketing department is comprised of mostly part-time student employees who lack passion for organizing events. The student leader of the department needs to instill an effective hiring process with the goal of finding employees who are not only able to balance school and other commitments, but also are motivated to bring athletics to
Due to the lack of student attendance, the amount of funding from sponsorships has been negatively affected with average annual donations at only $60,000. As a nonprofit organization, Western Athletics relies on sponsors and donors; an unreliable and unpredictable source of money. As a result, Morton has budgeted $10,000 towards advertising events to boost student attendance with the goal of securing a price increase of $7 per student from sponsors. Although Morton wishes to use the whole marketing budget, it is still concerning as Morton will need to limit the number of promotional initiatives as the budget is relatively small to establish an effective marketing campaign. In addition, Western Athletics is currently able to generate enough revenue to cover event expenses (See Exhibit 1). Thus, Athletics does not need to offer a pizza deal to cover current event expenses, but instead they’re able to fund a future advancement.
Marketing …show more content…
The generic marketing tactics used in the past has built a mediocre brand image. With newly acquired financial capabilities, Western Athletics may establish an innovative promotional campaign to advance their brand image in hopes to improve attendance. Therefore, it is important to have an effective and motivated marketing department to lead these initiatives. Currently, the marketing department is comprised of mostly part-time student employees who lack passion for organizing events. The student leader of the department needs to instill an effective hiring process with the goal of finding employees who are not only able to balance school and other commitments, but also are motivated to bring athletics to