Mgt 195 Hk1 Business Policy and Strategy Midterm Exam Essay

6901 Words Nov 11th, 2015 28 Pages
MGT 195 HK1 Business Policy And Strategy Midterm Exam MGT 195 HK1 Business Policy And Strategy Midterm Exam

Question 1
In the __________ stage of the industry life cycle, there are many segments, competition is very intense, and the emphasis on process design is high.

Question 2
One aspect of using a cost leadership strategy is that experience effects may lead to lower costs. Experience effects are achieved by:
Hiring more experienced personnel
Repeating a process until a task becomes easier
Spreading out a given expense or investment over a greater volume
Competing in an industry a long
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Question 8
Research has consistently shown that firms that achieve both cost leadership and differentiation advantages tend to perform:
At about the same level as firms that achieve either cost or differentiation advantages
About the same as firms that are “stuck-in-the-middle.”
Lower than firms that achieve differentiation advantages but higher than firms that achieve cost advantages
Higher than firms that achieve either a cost or a differentiation advantage

Question 9
One potential pitfall of a differentiation strategy is that a brand’s identification in the marketplace may become diluted through excessive product line extensions.

Question 10
The primary aim of strategic management at the business level is:
Maximizing risk-return tradeoffs through diversification
Achieving a low cost position
Maximizing differentiation of products and/or services
Achieving competitive advantage(s)

Question 11
An important advantage of first

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