The top category in this market is the Metro Mainstream group. This group is consist of singles, couples, and families who are tech-savvy but financially challenged. These households have middle class incomes but some of the nation's lowest balances for income-producing assets. The residents of this group are still young enough to have student loan balances and appear to be living within their means. They've discovered insurance and have recently purchased renters, auto, and accidental death and dismemberment insurance. Their top-rated leisure activity is reading magazines. They also listen to Hispanic and urban contemporary radio stations, watch MTV, and are the most likely of all segments to spend time chatting via online instant messages.
