Strength is defines as the skills and capabilities that give the organizational special competencies and competitive advantages in executing strategies in pursuit of its mission. Metro Cash and Carry (Metro group) have several inherent strengths which can make the company utilise its competitive advantages in the wholesale market.
First, strong brand name is one of the major strengths of Metro group. The company has been operating its business for the past 50 years. It has built a reputable brand in the whole market over the years. With a strong brand name, Metro group has the ability to command some form of loyalty from the consumers. Metro group has been serving its customers with high and consistent quality. Hence, the brand name of Metro …show more content…
As the result, it does not need much effort and time to convince their potential customers to buy its goods and services. At the same time, Metro group has been built a strong corporate image among the public when it starts to get involved in charity activities. Metro group is setting up a one million euro fund for refugee aid. Employees from the group’s retail countries can support the project which is aimed at aiding refugee by applying the money from the fund. Through the action of Metro group, the company has developed a good and strong image among …show more content…
There are large numbers of competitors compete with Metro group to satisfy the wants and needs of a large number of consumers by providing similar products and services. The examples of Metro group’s competitors are Tesco and Wal-Mart. If the competitors of Metro group offer a slightly low prices in the market, Metro group is probably suffer loss due to their customers switch to others suppliers.
Next, Metro group may has chances to suffer a loss in respect of currency translation effect. Metro group ‘s head office is located in Germany while its subsidiaries located in China, Poland, Pakistan and so forth. If currency is declining in particular countries, Metro group might undergo losses when the branches transfer the sale revenue to parent company due to exchange rate fluctuations. For example, euro is appreciated and renminbi (china) is depreciated in last six months, Metro Group’s head office would received less money from China’s branches even if the company is making
First, strong brand name is one of the major strengths of Metro group. The company has been operating its business for the past 50 years. It has built a reputable brand in the whole market over the years. With a strong brand name, Metro group has the ability to command some form of loyalty from the consumers. Metro group has been serving its customers with high and consistent quality. Hence, the brand name of Metro …show more content…
As the result, it does not need much effort and time to convince their potential customers to buy its goods and services. At the same time, Metro group has been built a strong corporate image among the public when it starts to get involved in charity activities. Metro group is setting up a one million euro fund for refugee aid. Employees from the group’s retail countries can support the project which is aimed at aiding refugee by applying the money from the fund. Through the action of Metro group, the company has developed a good and strong image among …show more content…
There are large numbers of competitors compete with Metro group to satisfy the wants and needs of a large number of consumers by providing similar products and services. The examples of Metro group’s competitors are Tesco and Wal-Mart. If the competitors of Metro group offer a slightly low prices in the market, Metro group is probably suffer loss due to their customers switch to others suppliers.
Next, Metro group may has chances to suffer a loss in respect of currency translation effect. Metro group ‘s head office is located in Germany while its subsidiaries located in China, Poland, Pakistan and so forth. If currency is declining in particular countries, Metro group might undergo losses when the branches transfer the sale revenue to parent company due to exchange rate fluctuations. For example, euro is appreciated and renminbi (china) is depreciated in last six months, Metro Group’s head office would received less money from China’s branches even if the company is making