Methodology And Ethical Considerations Of Qualitative Research
3.1 Qualitative research design
A qualitative approach was utilised for this research. This approach was seen as the most appropriate for this study due to its capacity to gain meaningful depth into the professional 's knowledge and experiences (Silverman, 2004, p.10, Vasilachis de Gialdino, 2009). As Illingworth (2006) states 'knowledge cannot be understood without understanding the meaning that individuals attribute to that knowledge – their thoughts, feelings, beliefs and actions '. The process involves using an inductive process through the researcher interpreting the information shared to create concepts and theories (.....). This exploration may not have been possible through a quantitative approach due to its numerical and less descriptive properties.
3.2 The interviews
Semi-structured interviews were used as a source of data collection for this study. This structure allowed the participants to speak more freely about their experiences than a standardised interview would typically allow (Kumar, 2005). Therefore, the interviews had the necessary flexibility to adapt to wherever the conversation needed to move to, however, it provides enough structure to make cross-disciplinary comparisons. Through conducting the interviews face to face it was possible to collect raw, unique data from the professionals and provided the opportunity for the researcher to delve deeper into information shared and explain complex…