Methodology And Data Collection Of The Field A Combination Of Multiple Data Capture Techniques

1058 Words Mar 24th, 2016 null Page
Methodology and data collection

The purpose of this research is to take a holistic approach by examining results in one industry, thus allowing higher internal validity. In order to ensure that this study makes use and compliments the existing literature in the field a combination of multiple data-capture techniques have been employed to increase validity (Saunders et al., 2009). The use of both qualitative and quantitative research methods will allow enhanced overall reliability by triangulating findings so that should the research be conducted again, results will be eminently comparable (Saunders et al., 2009). Collis and Hussey (2009) define a case study as, “a methodology that is used to explore a single phenomenon in a natural setting... to obtain in-depth knowledge”. Using a combination of case studies from existing literature and comparing results from a conducted preliminary case study will help improve results. Furthermore, combining the findings with a questionnaire will incorporate quantitative research into the overall results and analysis.

Measuring business size
Due to time and financial restrictions on this project a sample of three businesses will be used. The business will consist of a micro business with fewer than ten employees, a SME with more than ten but fewer than fifty employees and a large business with over than two hundred and fifty employees. The rational in the choice of this measurement is for simplicity regarding the information needed…

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