T-Mobile Case Study Solution

Register to read the introduction… T-Mobile back in the days focused on basic services like texting, voice mail, free minutes over the weekend and accessible plan to attracted customers. They completely forgot to upgrade the internet network they were behind from their major competitors. They were doing fabulous business with all their basic services, but when the wireless data arrived they started to lose business. Most of their customer wanted high technology wanted to use new devices, affordable data plans, and they could not offer them the wireless data. They completely forgot to upgrade the internet network they were behind from their major competitors. When T-Mobile realized that all these changes were happening, and they were losing customer, they tried to get into the business again but it was too late for them. Their competitors AT&T, Verizon, and Sprint were offering to consumer new technology, new devices and advance wireless internet data. The company started to focus in provided wireless data, better services and new technology to their customers, they started to gain customer back. They could not compete with the 3G network, so they were that one that introduced the 4G to United States. Once the wireless industry caught on the 4G they started to lose their business again. This industry is a very fast market because customers want to get the latest technology and keep upgrading plan and …show more content…
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With 41 years of service, Southwest Airlines Co. (Southwest), a low-fare major domestic airline, continues to differentiate itself from other low-fare carriers, offering a reliable product with exemplary Customer Service. Southwest was incorporated in Texas and commenced Customer Service on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities - Dallas, Houston, and San Antonio. Today, Southwest is the nation's largest carrier in terms of originating domestic passengers boarded serving 76 destinations in 38 states and the District of Columbia (southwest.investorroom.com).
International business-level strategy the resources and capabilities established in the home country frequently allow the firm to pursue the strategy into markets located in other countries (Hitt, Ireland, & Hoskisson pg 223,