This film is about a young boy, about 6 to 7 years old, together with his toy sneaks out his house at midnight while his parents are sleeping. Before leaving the house, he determines the place he would like to go and brings a map. The boy walks eagerly a long way, has a light meal then goes on walking. He subsequently takes a bus and consults the map. He continues walking and stopping in front of the police station, smiles happily. He walks in, and with a pity face he tells the policeman that he is lost. The policeman answers quietly: “But this is going to be the last time. Right?” The boy smiles. Then he gets in a car, fastens the seat belt for himself and his toy. The policeman smiles and operates the car carved the logo of Mercedes. The boy leans against the seat comfortably and smiles radiantly (Rossiter & Percy, 1984).
By using this example of a little boy, this film targeted those people having high income, and lives extraordinary lives …show more content…
This product of Mercedes appears to be so enjoyable, and convenient. This is because the appeal of Mercedes car is hard to resist. Therefore the best language can be used to advertise this product is that “buy Mercedes cars and become comfort of them. This can be only used because Mercedes car is Luxurious and satisfying, comfortable and safe amenities (Ramesh, 2009).
The reason why this young boy was used in this advertisement is because young children are referred as pest power since they have the ability to nag their parents to purchase items which are not even in their budgets. The same case applies to this advertisement whereby Mercedes car manufacture uses this young boy to represent how one comfort could be while in a Mercedes Benz. Riding in a Mercedes car, the boy shows his great charm of Mercedes- Benz, the beautiful music inside the car, and his great success by travelling with Mercedes Benz (Moriarty,
By using this example of a little boy, this film targeted those people having high income, and lives extraordinary lives …show more content…
This product of Mercedes appears to be so enjoyable, and convenient. This is because the appeal of Mercedes car is hard to resist. Therefore the best language can be used to advertise this product is that “buy Mercedes cars and become comfort of them. This can be only used because Mercedes car is Luxurious and satisfying, comfortable and safe amenities (Ramesh, 2009).
The reason why this young boy was used in this advertisement is because young children are referred as pest power since they have the ability to nag their parents to purchase items which are not even in their budgets. The same case applies to this advertisement whereby Mercedes car manufacture uses this young boy to represent how one comfort could be while in a Mercedes Benz. Riding in a Mercedes car, the boy shows his great charm of Mercedes- Benz, the beautiful music inside the car, and his great success by travelling with Mercedes Benz (Moriarty,