Mercedes Benz Case Study
Also, I have to mention 4 different limitations, within 2 for each of the businesses I’ve chosen.
Data Protection: When Mercedes-Benz sells a car to a new customer they make an arrangement between the customer and the Mercedes car dealer. They save inside of their database all kind of private information about the customer; they are not allowed to share this one with any other car-dealers or companies.
SOGA: This law requires Mercedes-Benz to use marketing just in one way, the correct way. They can't sell a product of which they are promoting improperly. For example, they cannot say that their new car goes from 0 to 100 km an hour in 2 seconds if it really goes in 3 and half seconds.
Pressure groups: If FrieslandCampina brings out a new dairy product based on an endangered fruit, there will be some pressure organizations that won't let them bring out their product because they're always trying to protect all kind of species.
Consumer Protection (Distance Selling): When they opened a new web shop they had to offer the consumer the correct information, in which they're explaining the services that they do provide, the type of products that they are offering or selling, the different type of payment and delivery arrangements,