Men's Health Magazine Analysis: Why JFK Still Matters

Men’s Health magazine is a publication hailed towards men in their mid-twenties to men in their mid-to-late fifties. The magazine is primarily marketed towards men who wish to either achieve a healthy lifestyle or maintain a balanced standard of living. Men’s Health has articles containing workout routines and healthy recipes to articles about maintaining a healthy sex life. There are also occasional sprinklings of political articles and personal profiles of real men throughout. The purpose of including profiles of normal men is to attempt to appeal to a broader audience of men - not just white-collar. Although the magazine makes attempts at appealing to all men, their advertisements and articles do not reflect a real effort to make their publication attractive to all men - specifically working class and lower class men. The only specific agenda that Men’s Health has been advocating that its readers maintain a healthy lifestyle. There is no indication that this publication has any specific political bias. The closest article in this magazine that remotely relates to politics is titled “Why JFK Still Matters”. The article about JFK just highlights a time in the US when we as a country were still optimistic about politics. This article in particular skims over his political achievements and observes him more as a cultural figure. …show more content…
The fitness articles in particular are aimed more at the white-collar men because the workouts and the routines spelled out in the fitness articles implies that the reader has lots of leisure time. Leisure time is something which many people do not have lots of, however, people (men) working in physical professions are certainly lacking in leisure time, more so than white-collar workers. The recipes included in the magazine also imply that men reading this publication have access to the materials and the ingredients necessary to make the