The Importance Of Men In Fashion

As of 2014, global menswear sales have increased by seventy percent since 1998. Sixteen percent of menswear sales have augmented in the United States alone since that year. Despite this trend, it is still quite unusual for men to be so invested in fashion today. So, why does a man being interested in fashion cause so much controversy? It is typical for women to be concerned with fashion and how they look, but why is there a double standard when men begin to be interested in the same things as women? Susan Bordo is a philosopher that examines men in advertising and how their bodies are seen as objects for visual enjoyment in her piece “Beauty (Re)discovers the Male Body.” Bordo describes her first encounter with an exposed male body as a shocking one because it “caused [her] to knock over my coffee cup” (189) and she also “made a screen-saver out of him” (189). A man being revealed so much in an advertisement during that decade was very unprecedented; however, that is not the case in the present. Undoubtedly, contemporary society has become more accepting of a range of things and men’s fashion is an aspect that falls within that range. In 2016, men definitely have more freedom and flexibility when it comes to how they want to dress. …show more content…
This advertisement shows two men, one is holding a peacock and wearing a long brown coat that has some colored lines on the front, long pants with a square pattern, and large, square sunglasses. The other model in the photo is dressed in more lively colors, wearing a red jacket with a flowery design and matching red pants with the same design on them, paired with a light, powder blue button up shirt underneath the jacket. The models here portray a whole new look for men because the clothes they are wearing are not archetypical for any man to wear. They not only defy the conventional suit, but are unique for any