There are stereotypes for everything in this world. We see them every day and sometimes we don’t even realize it. The most common stereotypes occur in advertisements. It usually comes down to a woman doing chores or raising children, or men advertising beer or things that are usually thought of as manly.
Advertising is all about grabbing people’s interest, and the best way to do that is to advertise things that relates to them. Most companies refuse to challenge the stereotype that we have come to know because it can become a very dangerous game. Offending people by advertising certain things in unusual ways can cause people to stop buying your products.
Women are usually the main focus to sell things. Normally, they have an attractive girl …show more content…
Men are also stereotyped to be tough. They do not cry or they are not supposed to show their feelings about things. Men are also stereotyped to not care about people or things. They are stereotyped as the ones who work to bring money home, while their spouse takes care of the house, children and cooking. It is thought that men do not do anything but work and come home to a clean house and quiet children. If advertising companies want to make the man look nice, all they do is dress him nice, a nice haircut and if they have a beard, make it look clean. Men usually do not care what they look like. They don’t try to wear makeup to make themselves feel better. They are not expected to look nice at all times. You never see men wearing a full face of makeup to catch someone’s attention. It has become socially acceptable that men looking good is not much of a masculine trait. That is why it was such a big shock for COVERGIRL to revel James as their new face of COVERGIRL.
COVERGIRL is a make-up line and is known for all the famous women that have made the front cover of their magazines, people such as Drew Barrymore, Taylor Swift, Emma Watson, Katy Perry, and many more women. They use these celebrities to promote their products because the fact that they are famous and a lot of people look up to them and take advice from
Advertising is all about grabbing people’s interest, and the best way to do that is to advertise things that relates to them. Most companies refuse to challenge the stereotype that we have come to know because it can become a very dangerous game. Offending people by advertising certain things in unusual ways can cause people to stop buying your products.
Women are usually the main focus to sell things. Normally, they have an attractive girl …show more content…
Men are also stereotyped to be tough. They do not cry or they are not supposed to show their feelings about things. Men are also stereotyped to not care about people or things. They are stereotyped as the ones who work to bring money home, while their spouse takes care of the house, children and cooking. It is thought that men do not do anything but work and come home to a clean house and quiet children. If advertising companies want to make the man look nice, all they do is dress him nice, a nice haircut and if they have a beard, make it look clean. Men usually do not care what they look like. They don’t try to wear makeup to make themselves feel better. They are not expected to look nice at all times. You never see men wearing a full face of makeup to catch someone’s attention. It has become socially acceptable that men looking good is not much of a masculine trait. That is why it was such a big shock for COVERGIRL to revel James as their new face of COVERGIRL.
COVERGIRL is a make-up line and is known for all the famous women that have made the front cover of their magazines, people such as Drew Barrymore, Taylor Swift, Emma Watson, Katy Perry, and many more women. They use these celebrities to promote their products because the fact that they are famous and a lot of people look up to them and take advice from