MEMORIAL HERMANN OR METHODIST FOR HEALTH CARE? 2
Memorial Hermann or Methodist for Health Care? With so many hospitals to choose from, it can be difficult to decide which one is the best choice. Many companies have websites to promote their business and make their product appealing to potential consumers. Memorial Hermann Healthcare System and Methodist Hospital System are two large hospital systems in the Houston, Texas area. Both hospital systems use their online website to appeal to potential consumers. When comparing the two hospital systems by website, which one is the most effective? By comparing the purpose of the two websites, who the audience targeted is, how it appeals to ethos, the visuals used in the websites …show more content…
When looking at the Memorial Hermann website, there is a large picture of an older couple and a caption regarding insurance plans. There is also a place to find a doctor, pay a bill, which is in large print, and in small print at the bottom, news and educational events. At first glance, a person is led to believe this site is for the elderly. As for Methodist, a large picture depicts a scientist, while another displays that the hospital system has been ranked one of the “Best Hospitals by U.S. News” and is the only one in Texas. An area for scheduling mammograms is also on the page. The caption about medical breakthroughs targets the sick, mammogram scheduling targets women, and displaying their award targets all audiences when choosing a system that will provide the best care. At first look, Methodist is more appealing to the consumer based on who each website seems to be targeting. Memorial Hermann seems to target the elderly and those who owe money, while Methodist seems to be targeting the sick, women, and those seeking the best care …show more content…
When viewing Memorial Hermann, the older couple is drawn to it as the website seems to say “We will take good care of you for less”. With Methodist, the story takes on several different avenues. Scientists are working hard to make cures, preventative care is important as advertised as the “Scheduling your Mammogram” box suggests. Moreover, being “The Only Nationally Ranked Honor Roll Hospital in Texas”, tells the story of a hospital system that is capable of taking care of people. The website Methodist displays is more appealing to the whole person and all the options that are available. In conclusion, both websites are appealing in different ways. Memorial Hermann focuses on the elderly and money issues they may face due to insurance. Methodist, with its visual boxes, appeals to a larger audience. Both hospital systems do a good job of stating their purpose. However, Methodist does a better job by displaying a wider target base, showing credibility, using visuals and has a better story. Based on the techniques used by each website, Methodist
Memorial Hermann or Methodist for Health Care? With so many hospitals to choose from, it can be difficult to decide which one is the best choice. Many companies have websites to promote their business and make their product appealing to potential consumers. Memorial Hermann Healthcare System and Methodist Hospital System are two large hospital systems in the Houston, Texas area. Both hospital systems use their online website to appeal to potential consumers. When comparing the two hospital systems by website, which one is the most effective? By comparing the purpose of the two websites, who the audience targeted is, how it appeals to ethos, the visuals used in the websites …show more content…
When looking at the Memorial Hermann website, there is a large picture of an older couple and a caption regarding insurance plans. There is also a place to find a doctor, pay a bill, which is in large print, and in small print at the bottom, news and educational events. At first glance, a person is led to believe this site is for the elderly. As for Methodist, a large picture depicts a scientist, while another displays that the hospital system has been ranked one of the “Best Hospitals by U.S. News” and is the only one in Texas. An area for scheduling mammograms is also on the page. The caption about medical breakthroughs targets the sick, mammogram scheduling targets women, and displaying their award targets all audiences when choosing a system that will provide the best care. At first look, Methodist is more appealing to the consumer based on who each website seems to be targeting. Memorial Hermann seems to target the elderly and those who owe money, while Methodist seems to be targeting the sick, women, and those seeking the best care …show more content…
When viewing Memorial Hermann, the older couple is drawn to it as the website seems to say “We will take good care of you for less”. With Methodist, the story takes on several different avenues. Scientists are working hard to make cures, preventative care is important as advertised as the “Scheduling your Mammogram” box suggests. Moreover, being “The Only Nationally Ranked Honor Roll Hospital in Texas”, tells the story of a hospital system that is capable of taking care of people. The website Methodist displays is more appealing to the whole person and all the options that are available. In conclusion, both websites are appealing in different ways. Memorial Hermann focuses on the elderly and money issues they may face due to insurance. Methodist, with its visual boxes, appeals to a larger audience. Both hospital systems do a good job of stating their purpose. However, Methodist does a better job by displaying a wider target base, showing credibility, using visuals and has a better story. Based on the techniques used by each website, Methodist