Bubble, Melancholia, and Whitey were all released in day-and-date format, but that is not their only point of similarity. To begin, Bubble and Whitey both lack star studded casts. For Bubble this choice was likely made for two reasons; amateur actors gave a more authentic feel to the town about a small town, and it was an experimental film that did not need to specifically do well. Soderbergh had already been promised a contract for several additional films no matter the outcome of the first. This opened Bubble up for Magnolia and Cuban to experiment with its release with very few consequences. The lack of a well-known cast in Whitey was not specifically done by choice, but out of necessity. It is a documentary, which by definition means that
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This coincided with the release of Melancholia and the rise in other production companies joining the wave of day-and-date releases. Why would someone put a company on the market just as the thing they pioneered was getting traction? Some speculation has been made as to why this occurred. Two specific reasons are that they are not actually profitable and are slowly becoming a smaller portion of the market every year, and the trio is constantly threatened about the legality of their practices. Although Cuban claims the companies are not a “trust,” their practices say they are and that has brought several cases against them. These cases are expensive, and every year they lose traction in the market place. Magnolia had a B.O. of $9million in 2005, but by 2007 has a “modest year” of only $6.2million . Their share of the market has had slight fluctuation, with the overall shares decreasing. At their height, they had control of 0.16% of the market in ’05. In 2010 they decreased by half to 0.08%, and for the past five years they have dipped to a low of 0.05% in 2014 and back to 0.08% in 2015. In 2011, they were at 0.07% , and it was likely that Cuban saw that his company was not increasing in value. With the rise in interest of day-and-date, it was the perfect time to put the companies on the market, thus avoiding any more legal battles with those attempting to regulate commerce, and keeping the image that everything was fine by extending his intentions to ““continue to make money from the properties” if they didn’t
This coincided with the release of Melancholia and the rise in other production companies joining the wave of day-and-date releases. Why would someone put a company on the market just as the thing they pioneered was getting traction? Some speculation has been made as to why this occurred. Two specific reasons are that they are not actually profitable and are slowly becoming a smaller portion of the market every year, and the trio is constantly threatened about the legality of their practices. Although Cuban claims the companies are not a “trust,” their practices say they are and that has brought several cases against them. These cases are expensive, and every year they lose traction in the market place. Magnolia had a B.O. of $9million in 2005, but by 2007 has a “modest year” of only $6.2million . Their share of the market has had slight fluctuation, with the overall shares decreasing. At their height, they had control of 0.16% of the market in ’05. In 2010 they decreased by half to 0.08%, and for the past five years they have dipped to a low of 0.05% in 2014 and back to 0.08% in 2015. In 2011, they were at 0.07% , and it was likely that Cuban saw that his company was not increasing in value. With the rise in interest of day-and-date, it was the perfect time to put the companies on the market, thus avoiding any more legal battles with those attempting to regulate commerce, and keeping the image that everything was fine by extending his intentions to ““continue to make money from the properties” if they didn’t