The last item is visual signage Attachment 2. I see Value Movies as a visual signage. This will inform shoppers that Meijer does have a value section without shopping in the movie section.
I have shopped this store from when it was built. I have not purchased a movie since my adult daughter was a child, but I never knew that Meijer has movies starting at $2.99 not until working for TNG as a merchandiser. By the way, Meijer has always been my preferred store to shop.