How Online Research impact for maximizing brand Loyalty 14/11/2014
Subject matters
Online marketing research
Online market research provides new ways of communicating with responders. These approaches are often speed, flexible, easy to data handling and database maintaining able to accommodate may different types of conservation that can be attached to conduct for Surf Excel brand loyalty research. Monarchy Research agency wish to barfly explain subject matters which are used for online research and identifying overall idea about online research.
• Key differences between online and offline research.
• Advantages and Disadvantages about online …show more content…
Using online research methods collect relevant and accuracy data quarterly and store data into database ensuring data privacy policies. Monarchy research agency expect to collect data through qualitative and quantitative data using maximize research objectives. Monarchy agency expects to use online methods, which are differently changing methods comparing with offline research gathers to data into database quarterly.
Analyzing
When considering online and offline research in track brand loyalty Surf Excel. These two methods cannot be selected directly which one is the suitable for doing quarterly basis research then analyzing is essential part. Marketing manager of Unilever and brand manager of Surf Excel expect to find out current brand loyalty & future sustainable of Surf Excel through the research
Monarchy research agency has identified that what the key differences are between online research and offline research according to Serf Excel brand loyalty research. Key difference between Online and Offline research
Cost of …show more content…
Technical errors
When conducting online research, Unilever will use more online tools that are technical and other to collect primary data some occasionally technical errors may be occur then it will be harmful for collected data as well as it will be create complicated situation towards online research.
3. Difficult to identify personal postural To identify personal postural is important to research such as eye contacts, facial expression and body language but when using online research it will be very difficult to identify deeper sense of responder.
Summary
Analyzing those matters, online market research will help to identify problem of brand loyalty more than doing offline market research. Overall result will be positive one comparing with advantages and disadvantages of online research. That will help to gain more responders insight and how their attitude, behavior about with Surf Excel brand.
Recommendations
• Unilever has to use customer database directly therefore Unilever consider about Data protection, Data maintaining and Data maintain tools.
Data
Subject matters
Online marketing research
Online market research provides new ways of communicating with responders. These approaches are often speed, flexible, easy to data handling and database maintaining able to accommodate may different types of conservation that can be attached to conduct for Surf Excel brand loyalty research. Monarchy Research agency wish to barfly explain subject matters which are used for online research and identifying overall idea about online research.
• Key differences between online and offline research.
• Advantages and Disadvantages about online …show more content…
Using online research methods collect relevant and accuracy data quarterly and store data into database ensuring data privacy policies. Monarchy research agency expect to collect data through qualitative and quantitative data using maximize research objectives. Monarchy agency expects to use online methods, which are differently changing methods comparing with offline research gathers to data into database quarterly.
Analyzing
When considering online and offline research in track brand loyalty Surf Excel. These two methods cannot be selected directly which one is the suitable for doing quarterly basis research then analyzing is essential part. Marketing manager of Unilever and brand manager of Surf Excel expect to find out current brand loyalty & future sustainable of Surf Excel through the research
Monarchy research agency has identified that what the key differences are between online research and offline research according to Serf Excel brand loyalty research. Key difference between Online and Offline research
Cost of …show more content…
Technical errors
When conducting online research, Unilever will use more online tools that are technical and other to collect primary data some occasionally technical errors may be occur then it will be harmful for collected data as well as it will be create complicated situation towards online research.
3. Difficult to identify personal postural To identify personal postural is important to research such as eye contacts, facial expression and body language but when using online research it will be very difficult to identify deeper sense of responder.
Summary
Analyzing those matters, online market research will help to identify problem of brand loyalty more than doing offline market research. Overall result will be positive one comparing with advantages and disadvantages of online research. That will help to gain more responders insight and how their attitude, behavior about with Surf Excel brand.
Recommendations
• Unilever has to use customer database directly therefore Unilever consider about Data protection, Data maintaining and Data maintain tools.
Data