Mega events provide benefits in the cities hosting from increased tourism, international promotion, and economic increase. During the 2006 FIFA World Cup in Germany, an economic boost of $12.5 billion (USD), 26 billion in television audience, and 18 million visited the fan zones and 5 million international tourists. Even though mega events produce numerous benefits, there is a major risk in hosting a mega event. Since 9/11 there is a need for higher security presence which cost the 2004 Athens Summer Olympics $1.5 billion (USD). “Sports mega-events not only give rise to major economic and socio-cultural opportunities for the host cities and nations but also arouse increased local, national and international security concerns.” (Klauser p. 1039)
…show more content…
1039) To understand the objectives one must know the definition of fan zone and stadium security as defined in the articles. Fan zones are where fans can watch the matches on oversize televisions drink and party while in designated area where it can be controlled and supervised like a stadium. “Stadium security rings constituted the first fenced barrier to the stadium for arriving fan groups. Restricted to holders of match tickets, accredited staff members of the press and other authorized person” this area is not open during the duration of the event. (Klauser p. …show more content…
“The Host City Charter gave the meaning of fan zones for branding purposes legally binding recognition: Each host city is responsible for planning, organizing and putting into effect one of several fan zones, situated in an appropriate and highly frequented zone of the city… UEFA sponsors enjoy exclusive advertisement rights within the sites.” (Klauser p. 1044) The stadiums also were required to show the products and entertain the audience. Therefore, the fan zones are near the stadium making them the UEFA visible
1039) To understand the objectives one must know the definition of fan zone and stadium security as defined in the articles. Fan zones are where fans can watch the matches on oversize televisions drink and party while in designated area where it can be controlled and supervised like a stadium. “Stadium security rings constituted the first fenced barrier to the stadium for arriving fan groups. Restricted to holders of match tickets, accredited staff members of the press and other authorized person” this area is not open during the duration of the event. (Klauser p. …show more content…
“The Host City Charter gave the meaning of fan zones for branding purposes legally binding recognition: Each host city is responsible for planning, organizing and putting into effect one of several fan zones, situated in an appropriate and highly frequented zone of the city… UEFA sponsors enjoy exclusive advertisement rights within the sites.” (Klauser p. 1044) The stadiums also were required to show the products and entertain the audience. Therefore, the fan zones are near the stadium making them the UEFA visible