Medscape And Mayo Clinic: Website Analysis

Improved Essays
I am writing a memo to compare two websites both giving information on nephroblastoma or Wilms Tumor. The websites I choose to compare are Medscape and Mayo Clinic. Advertising and marketing affect us more than we realize. The media, businesses and the internet are constantly evaluating their audience to see what attracts them and what gets their attention. Each company or website has their target audience. This is based on gender, education, age, social class and hobbies to name a few. They spend millions of dollars a year targeting their audience and thinking of ways to expand their audience. They know us better than we know ourselves.

In viewing both websites, I found that Medscape seems to be geared more toward healthcare professionals while Mayo Clinic seems to be a great choice for the lay person. Medscape starts by explaining Wilms Tumor in a manner most any reader could
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The lay person, the secondary audience, can easily access this site as well. I think the secondary audience would be turned off by the technicality of the website jargon. They do try to persuade the primary audience by posting ads such as, “Free access anywhere, anytime. Search 10,000+ drugs, diseases, and procedures” (Medscape, 2016). Mayo Clinic’s primary audience seems to be the lay person. The secondary audience here would be the healthcare provider. They entice the primary audience by making the site very user friendly, providing bullet point information, not a lot of medical jargon, and short and simple explanations for each tab clicked on. Medscape uses a lot of technical phrases and jargon, such as, “Karyotypic analysis revealed constitutional deletions within the short arm of 1 copy of chromosome 11.” (Paulino, 2016) and “BWS is an overgrowth syndrome characterized by visceromegaly, macroglossia, and hyperinsulinemic hypoglycemia” (Paulino, 2016). The website is full of technical phrase such as the examples

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