Medmachine Case Study

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Have you ever woken up one morning to discover that you are all congestion, you’re running a fever, and you need medicine ASAP. Yet the convenience store at your school is closed and you don’t want to walk to Walgreens when it’s 17 degrees out. My partners and I discovered that this was a common problem that all of us have encountered many times since we started our college careers at Drake University. In order to provide a solution for this problem, the idea of MedMachine was born. Our venture of MedMachine was designed to specifically to provide students at Drake University with convenient access to various health and medical supplies 24 hours a day. On campus the only place to buy various health and medical products is the convenience …show more content…
However, commuter students who have access to the residence halls during the day could also utilize the MedMachine. Faculty and other staff such as the cleaning staff could also use MedMachine if they needed a quick fix for a headache or an oncoming cold. Our ideal customer would be a student who is in the residence halls that is sick and in need of medicine. In addition to MedMachine providing students with the resources they need to keep their immune systems up, MedMachine will also provide the parents of Drake students with peace of mind knowing that their children will have access to around the clock medical supplies. By default, the University would be a beneficiary of our product. Not only would we have to pay the University rent for our vending machine space, but MedMachine would be a feature that they could market to prospective students and their parents. Also by having 24/7 access to various health products the student body would be overall healthier and recover from illnesses quicker if they can have access to medicine as soon as their symptoms begin. Our customers can count on us to establish reliable relationships with our partners in order to provide them with accessible health necessities and accurate medical advice. The students can count on us to be reliable, fair, and efficient. Parents can count on us to ensure that their children will have easy, 24/7 access to health products. If our MedMachines are successful we would also like make it an option for parents to order different “cold,” “flu,” “headache” packages that we would deliver directly to their children throughout the

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