Meditech Surgical Case Study

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The organizational objectives of Meditech Surgicals are:
- To be a leader in the endoscopic surgical instrument market.
- To deliver cost effective and innovative endoscopy surgical instruments to hospitals on time
- To provide the best customer service to domestic and international customers
Supply chain management plays an important role in achieving the organizational objectives. It aims to link all the supply chain agents to jointly cooperate within the firm as a way to maximize productivity in the supply chain and deliver the most benefits to all related parties (Finch 2006). It helps organization to stay competitive in the market by outsourcing its non core functions and focusing on the core competencies. It allows organizations to rejig
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The key drivers for achieving an integrated supply chain strategy in Meditech surgicals are:
- An efficient customer service management process: Customer service management is vital to the success of any organization since it acts as an important source of customer information and satisfaction. On the other hand, the customer also gets accurate information on new products and their availability through interactiion with the production and distribution functions.
- Well co-ordinated procurement: Demand forecasting reports are shared with suppliers to assist the manufacturing process and new product development. This results in a reduced product development cycles and effective inventory management. With the advent of technology, e commerce interactive portals can help suppliers stay updated on the upcoming
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A key to this is to have proper and effective information systems in place so that there is a clear communication between Meditech and its suppliers. SCM is management philosophy that extends traditional intra-enterprise activities by bringing trading partners together with the common goal of optimization and efficiency (Tan et al., 1998). Meditech belongs to an industry which is constantly innovating and hence the demands are dynamic in nature. However, with the right kind of systems, the relationship with its suppliers can be harnessed very efficiently. ERP systems should be implemented that give the suppliers a clear idea of Meditech’s inventory of materials and the demand forecasts. ERP systems link various functions in an organization. This gives a real time visibility to all the functions in the value chain and thus the need to hold inventory is reduced. This will eliminate delays in procurement and thus lead to shorter delivery

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