Social factors focus on factors within the society such as media views, company image, living standards, population shifts, demographics and customer attitudes and opinions.
If an organization does not respond to changes in society it will lose its market share and demand for its services.
COMPANY IMAGE
The image a company portrays helps build customer confidence.
“Mediclinic is committed to quality care and aspires to be regarded as the most respected and trusted provider of hospital services by patients, doctors and funders of healthcare,” (Mediclinic, 2014).
Satisfied patients will return for healthcare services at Mediclinic and refer their friends and family members to Mediclinic. Mediclinic’s image has the ability to attract and retain new and existing customers, as they have trust in Mediclinic.
SOUTH AFRICA
Population
“As global populations expand and shift, the healthcare sector is coming under increasing …show more content…
• There is political instability in the Middle East. People are moving to the United Arab Emirates as it is a safe haven for them. There is a noticeable increase in the population
The expected rise in the population of the United Arab Emirates combined with health indicator trends related to maternity amongst the young population, high mortality rates from life-style related diseases and cancer confirm that increased capacity in the UAE’s healthcare sector is required. There is risk that Mediclinic Middle East might not be able to meet the demand for healthcare. Mediclinic only has 2 hospitals currently in the Middle East. They have a 10% share of the entire sector and only 25% of the private sector, (Mediclinic, 2014).
United Arab Emirates is also faced with a shortage of specific doctors, midwifes, nurses and senior management positions. There is a risk that Mediclinic will not be able to cope with the increased demand for healthcare.
Social
If an organization does not respond to changes in society it will lose its market share and demand for its services.
COMPANY IMAGE
The image a company portrays helps build customer confidence.
“Mediclinic is committed to quality care and aspires to be regarded as the most respected and trusted provider of hospital services by patients, doctors and funders of healthcare,” (Mediclinic, 2014).
Satisfied patients will return for healthcare services at Mediclinic and refer their friends and family members to Mediclinic. Mediclinic’s image has the ability to attract and retain new and existing customers, as they have trust in Mediclinic.
SOUTH AFRICA
Population
“As global populations expand and shift, the healthcare sector is coming under increasing …show more content…
• There is political instability in the Middle East. People are moving to the United Arab Emirates as it is a safe haven for them. There is a noticeable increase in the population
The expected rise in the population of the United Arab Emirates combined with health indicator trends related to maternity amongst the young population, high mortality rates from life-style related diseases and cancer confirm that increased capacity in the UAE’s healthcare sector is required. There is risk that Mediclinic Middle East might not be able to meet the demand for healthcare. Mediclinic only has 2 hospitals currently in the Middle East. They have a 10% share of the entire sector and only 25% of the private sector, (Mediclinic, 2014).
United Arab Emirates is also faced with a shortage of specific doctors, midwifes, nurses and senior management positions. There is a risk that Mediclinic will not be able to cope with the increased demand for healthcare.
Social