Medical Tourism Service System

Good Essays
Recently, more emphasis is laid upon the services of an organization in an effort to keep up with the volatile market environment and business requirements. Organizations have adopted a “service dominant logic” that focuses on value co-creation through various activities to obtain requirements from both service providers and service consumers (Nam, Kim and Kim, 2010). As a result, service requirements management is becoming one of the critical activities in developing service systems such as medical tourism service system. The essential goal of a medical service system is to meet the needs of all of its stakeholders and to achieve that, business requirements and business change factors have to be properly identified and analyzed. Lee, Sugumaran …show more content…
The service identification process with value co-creation (Lee et.al, 2011) and Kano – Analytic Hierarchy Process (AHP) model for obtaining requirements (Bayraktaroglu and Ozgen, 2007 and Yanlai et.al, 2009) have been incorporated in this research to develop an approach for requirements management. Lee, Sugumaran and Park (2011) aim to develop a service requirements management framework using Kano – AHP model for value co-creation and apply it to the medical tourism service system to check the validity of this approach.

Lee, Sugumaran and Park (2011) proposed a methodology that considers three levels in a service system such as business level, service level and interaction level. In this study, Kano model was used to classify the requirements into five groups (attractive, one-dimensional, must-be, indifferent and reverse) based on the customer feedback. More attention was paid to the attractive,
…show more content…
The original goals were classified into requirements using Kano model such as: Incentive information for hospitals’ participation as reverse or indifferent, publicity and advertising the services offered as must-be; and insurance information, success rate of medical procedures and hospital capacity as one dimensional requirements. Most suitable groups such as one dimensional and must-be requirements are considered and AHP computation is applied to these business requirements. Based on the weighted order of these requirements, scenarios for providing: success rate of medical procedures, information about hospital capacity, insurance information, and publicity and advertising the services offered in Korea are created in order to satisfy the business goals. Similarly, scenarios for satisfying service goals such as collecting information of services offered by hospitals, classifying offered services according to specialized service, creating web space for publicity and posting advertisements; and scenarios for satisfying interaction goals such as collecting information of offered services according to relevant hospitals, classifying them based on specialty services, creating web space for publicity, adding location information about

Related Documents

  • Decent Essays

    Instruments for Exploring Organizational Culture: A review of the literature. Public Administration Review, 69(6), 1087-1096. Karen, L., Pellegrin, H., & Currey, S. (2011). Demystifying and Improving Organizational Culture in Health Care. Advances in Health Care Management, 10, 3-23.…

    • 3982 Words
    • 16 Pages
    Decent Essays
  • Decent Essays

    However, to achieve these positive milestones, healthcare sectors must depend on other external factors to ensure the effective fulfillment of patient outcomes. For example, to increase the patient outcomes for people suffering from ventilator-acquired pneumonia, economic, legal, and political factors are imperative. Therefore, the practitioners must consult these factors effectively. Abdellatif, S., Trifi, A., Daly, F., Mahjoub, K., Nasri, R., & Lakhal, S. B. (2016).…

    • 818 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Powers and Jack (2008) define volume flexible strategies as a way to improve patient satisfaction and organizational performance while dealing with fluctuating patterns in health care. “Health care organizations face changing demand patters as well as cost pressures that increase the need to understand the processes and performance outcomes related to managing volume uncertainty” (Powers and Jack, 2008). Depending on how healthcare administrators effectively manage the volume uncertainty, can or cannot create enhanced patient satisfaction. Powers and Jack’s findings concluded that there is a relationship between volume flexible strategies, volume flexible capability, patient satisfaction, and organizational performance. In order to increase patient satisfaction, the healthcare administrator must properly manage the strategies and capability of volume…

    • 3685 Words
    • 15 Pages
    Decent Essays
  • Decent Essays

    Medical Foundation Model

    • 1578 Words
    • 7 Pages

    In a real world, the integration of different branches of an organization brings about a solid support. Practically, invasion of clinic integration, hospitals and physicians can conduit separation and resolve competitions. In addition to the outcome of integration, the accountable care organization represents the most recent effort activate the process. Although, the in cooperation of providers create an opportunity to coordinate care through centralized scheduling, patient electronic health records, and innovative quality improvement programs, it helps with patient communication and transaction across the globe. There are basis that produces a guide to physician integration models for sustainable success.…

    • 1578 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Information System Briefing Maria Espinosa, Thomas Gordon, Vanessa Best, and Jason Lacher HCS/483 November 16, 2015 Information System Briefing This briefing will grant the ability to explain the process, selection, acquisition of an information system. Our team has provided our healthcare organization’s goals which makes a huge impact of selection process. Also, we will consider the organization’s stakeholder’s roles and how they will be impacted upon our selection and planning. Information system is very critical and important when it comes to healthcare and can determine efficiency and production. Improving healthcare, patient safety, and cost effectiveness benefits the organization, the employees, the patients, and stakeholders.…

    • 876 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    There are many forces driving Managed Care Organizations (MCO’s) that requires close attention to the quality of care given to patients and the patient outcome results from services provided. MCO’s have evolved from employing the traditional Quality Assurance (QA) mechanisms in evaluating patient care outcomes and have ushered in the era of Quality Management (QM). Healthcare is an ever-changing flux environment that is seeking to provide quality care in a cost effective manner to achieve the best patient outcomes. This paper will define both QA and QM models and discuss the differences of each to understand what is driving the quality evolution in Managed Care. Quality Management QM is a philosophy that relates to the policies and practices…

    • 1268 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Summary: Pestle Analysis

    • 1627 Words
    • 7 Pages

    Mini-Case Analysis 1 Developing a Marketing Strategy Pestle Analysis described marketing strategy as “the process that allows the organization to focus on available resources and utilize them in the best possible manner to boost sales and gain leverage over competitors” (Pestle Analysis, 2016). In other words marketing strategies are the means by which a company achieves its marketing objectives and are usually concerned with the 4 p’s of marketing. A good marketing strategy will allow the health care organization marketing manager to consolidate its entire marketing goal into a refined and comprehensive plan. According to Walker, Boyd “the purpose of a marketing strategy is to effectively allocate and coordinate marketing resources and activities…

    • 1627 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    He classifies them as inputs and outputs. The inputs are things like, “equipment, supplies, human resources, information and technology. His outputs would be “preventative, diagnostic, acute, chronic and rehabilitation”. Conrad also looks at the driving factors to implement clinical integration, such as insurance reimbursement, governmental rules, technology, and the rising cost of healthcare. He goes into detailed factors to support the need for clinical integration, but also the challenges.…

    • 990 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    When it comes to patient satisfaction, collected data can be useful and should be used to keep their patients coming back when a need arises (Fullerton & McCullough, 2014). Organizations and physicians need to make the retention of patients, which is a basic tenet of marketing, one of their main focuses (Fullerton & McCullough,…

    • 884 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    A strategic management framework is expected to discover answers for these questions with a specific end goal to create an organization that is solid, balanced, efficient and effective; provides service to its clients and in addition to its employees; an puts values on results (Amaratunga, Haigh, Sarshar, & Baldry 2002). Performance measurement and performance management are significant both for the responsibility of people and organisations to enable objectives to be established and tracked (Hatry, 2006). Health systems continue to be in the early days of performance measurement, and there remains a huge program to enhance its effectiveness (Smith, 2005). There may probably be no retreat from improved collection and reporting of performance data. Really, regular capture of huge new information sources, through the medium of the digital health report, will probably go greatly within the next ten years.…

    • 1472 Words
    • 6 Pages
    Decent Essays