Media Essays

862 Words Apr 30th, 2012 4 Pages
University of Phoenix Material

Consumption and Mass Media Worksheet

1. Respond to all questions with academic paragraphs of at least 50 words. State your point of view and explain it thoroughly.

• What is conspicuous consumption? How does conspicuous consumption influence purchasing decisions? Think about a high-priced item that you have bought or would like to buy. To what extent does conspicuous consumption affect your decision? Conspicuous consumption is the lavish spending of unnecessary items, intended to show off wealth. This type of consumption influences decisions through media advertising, as well as our cultural values and societal pressure to conform. I bought a Michael Kors bag for myself a couple years ago,
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Provide an example of how American popular culture has influenced other countries, or how the United States has imported popular culture from other countries. Globalization is when cultures, countries, etc, share ideas and their cultures with one another. Popular culture is affected by globalization, because trends are often shared between cultures, and some catch on in other cultures and stay, while some trends fail. Yoga, for example was adopted from India, and is very popular in America now. It has had great success here, as it is a very healthy activity to partake in. It’s certainly not for everybody, but not every trend is.

2. Choose an advertisement. Analyze the ad for its media message. Answer the following questions based on that ad.

• Who created the media message? Why? Audi – They are showing that Mercedes and BMW vehicles are the “old” luxury, and they are the “new” luxury. • Who is the intended audience? What do you know about the intended audience—age, race, ethnicity, gender, socioeconomic background, hobbies, profession? 25 and older; middle to upper class; males and females; those with money stability; any ethnicity • What type of lifestyle is presented? Is it realistic? Why or why not? It’s presenting a “new age/modern” lifestyle which is realistic. In our culture, the “old school” lifestyle is quickly fading, while the new age lifestyle is growing. • What is the text, written or in

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