Media 's Totalitarian Scapegoat : Women 's Body Image Essay example

1207 Words Nov 20th, 2015 5 Pages
Media’s Totalitarian Scapegoat: Women’s Body Image

A. Women have been facing crisis of body image since the dawn of man, for competition in breeding purposes, however women came under great scrutiny because of this. Often through history, they have been at the same level of livestock, often treated poorly. Creating a rise in the early 1900’s to create the movement about pushing for the equality of women; it was after then that when media first started with adopting an ideal image of women in American culture, when marketing research found the use of images of ideal women in their campaigns made for higher sales.
B. The result became instantaneous as the use of celebrities in the 1920 is created a different ideal, of a thinner woman, with Americans becoming desensitized to content more quickly as televisions became readily available in every household, the demand for new lead to more extreme media. Women were portrayed as more thin, after the 1970’s introduced a slimmer figure back into the industry resulting in an extreme measure in the 1990’s of extremely bony models on the runway, casting a shadow on the average women that was 5’4.
C. Even though women are at fault for falling under the spell of media 's influence, women have been developed into organisms that focus more on body image as an attractive characteristic than anything else, and feel as though it is not accepted in society to be considered unattractive. Because of media 's control, women have…

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