Top-Down Models: Positive Or Negative Feedback?

1949 Words 8 Pages
What is more powerful than an atomic bomb, more influential than money, and can build or destroy a career or reputation in seconds? Information. What people hear and see, how they work, and what they think can all be influenced by information and how it is received. There are two ways that the media/press distributes information, through top-down and bottom-up models. Top-down models give the benefit to a select group of highly talented and qualified journalists to vet news coverage to all, while bottom-up models generate content by the users for the users. Though both models are used in everyday lives, there is a division between the idea and the reality of both models. This divide comes in the form of positive and negative feedback. Certain …show more content…
This would make them predominantly an example of negative feedback because they are being factual in the distribution of information. However, there are many cases in which top-down models show positive feedback in order to give the impression that they hold more information than their competitors. Most of the time, top-down models give negative feedback. This is because being that they are the most viewed sources of information they feel somewhat obligated to tell the public the cold hard facts about what is going on and give detail on it. There are also cases in which top-down models give off positive feedback, and this can be for two main reasons. One is that news sources that have structured their businesses around the top-down model are competing with other news sources that have done the same. Because of this competition they want the public to think that they have the most information on a story so that they can attract more viewers. The second reason is because companies who are designed around the top-down model need to keep their audiences into the news at hand. They may stretch the truth using positive feedback so that a viewer is so into the story that they do not switch to a different news …show more content…
Being that bottom-up models are written by the people for the people they are usually seen as opinionated, giving off positive feedback. Nevertheless, there are many cases in which bottom-up models can give off negative feedback. Articles or pieces in bottom-up models are usually opinionated with very little factual information, making it a form of positive feedback. This positive feedback is what makes these news sources less credible than top-down models, which are primarily based off of factual evidence. In cases where bottom-up models give off negative feedback, the information written by the user coincides with that of the top-down models, making it a legitimate source of information. Bottom-up models are popular because people can obtain information faster than they would reading a top-down model article. Also, by reading two opinionated bottom-up pieces on two different extremes, it can be easier for one to draw their own conclusions on a

Related Documents