With reference your own detailed examples, explore what affects how an audience respond to a media text?
There are a range of factors, which will affect the way the audiences are positioned with different responses. Media texts are polysemic and they contain a range of meanings.Audiences are active rather than passive. They will use the media text for different reasons. The producers of the media text will encode messages to an audience, which the audience will decode according to Stuart Hall a culturual theroist the audiences will respond in three different ways, preffered, negotiated and oppositional, the factors that affect the way they respond are their age, gender, ethniticty, cultural competance, situated culture and other factors.
Firstly, Fish Tank (2009), directed by oscar awar winning Andrea Arnold. The narrative of the film is about a working class character often overcoming what is not expected of them. At the opening equilbrium when we are …show more content…
Moreover, for the Cosmopolitan magazine feauturing Selena Gomez for the April issue appearing as the central image she is overly sexualised with cover lines and discourse. This includes phrases such as 'Glamour' and 'How to have firm thighs? and 'How to be in a relationship?'. Furthermore, these texts will lead to different responses. This magazine is an informal mode of address and through the chatty and collaquial langugae it makes the readers feel involved. An audience's situated culture may affect the way they respond to a media text. An audience may like the lifestyle of the magazine as it tells the readers how they should live their lives clearly and it makes them feel involved. Therefore, they would have a preffered reading, where they agree with the messages contained. Although, being in a room with people can change the way they respod if the people they are with reject the messages contained. Therefore, this can lead to them having an oppositional
There are a range of factors, which will affect the way the audiences are positioned with different responses. Media texts are polysemic and they contain a range of meanings.Audiences are active rather than passive. They will use the media text for different reasons. The producers of the media text will encode messages to an audience, which the audience will decode according to Stuart Hall a culturual theroist the audiences will respond in three different ways, preffered, negotiated and oppositional, the factors that affect the way they respond are their age, gender, ethniticty, cultural competance, situated culture and other factors.
Firstly, Fish Tank (2009), directed by oscar awar winning Andrea Arnold. The narrative of the film is about a working class character often overcoming what is not expected of them. At the opening equilbrium when we are …show more content…
Moreover, for the Cosmopolitan magazine feauturing Selena Gomez for the April issue appearing as the central image she is overly sexualised with cover lines and discourse. This includes phrases such as 'Glamour' and 'How to have firm thighs? and 'How to be in a relationship?'. Furthermore, these texts will lead to different responses. This magazine is an informal mode of address and through the chatty and collaquial langugae it makes the readers feel involved. An audience's situated culture may affect the way they respond to a media text. An audience may like the lifestyle of the magazine as it tells the readers how they should live their lives clearly and it makes them feel involved. Therefore, they would have a preffered reading, where they agree with the messages contained. Although, being in a room with people can change the way they respod if the people they are with reject the messages contained. Therefore, this can lead to them having an oppositional