H1: As the amount of media exposure increases, the more viewers are …show more content…
A study formulated by Gorham (2006) highlights that Americans watch an average 3.12 hours of television on a daily basis (Gorham, 2006). This means on average, 13% of each day is dedicated to media consumption. Though, this significant amount of exposure impacts viewers in their everyday life. Ray Funkhouser (1990) argues that the effects of media exposure tend to cultivate our conceptions about social realities as a whole (Funkhouser, 1990). Funkhouser infers that instead of relying on our own truths and realities, we allow the media to help us formulate opinions. However, the beliefs and ideals that America adopts from the media tend to target specific demographics. Ben-Porath and Shaker (2010) have evidenced that the discriminatory attribution patterns associated with African Americans often involve displays of selective images with captions that label Caucasians as blameless and African Americans as corrupt (Ben-Porath & Shaker, 2010). As a result of such favoritism, peoples’ cognitive depictions of minority groups are tainted. It is crucial to point out that media biases can be detrimental especially in relation to our beliefs about certain groups of people in