Media's Role In Presidential Elections

The media plays a major role in keeping the public aware of current events and raising awareness of various issues in any society. Media keeps everyone connected whether it is on Facebook, Twitter, or Instagram or through television and newspapers, everyone has the world at their fingertips at the push of a button. It also has an extremely significant impact on the public’s views and way of thinking. Currently, we as a nation are trying to figure out which candidate in the presidential election would fit best in office. The media is the primary means through which public opinion is shaped and at times manipulated. Just as Donald Trump, the Republican Party candidate who is leading in the election, mainly because of the media coverage he receives. Every move Donald Trump makes, every word he says is taken and analyzed not only by journalist but the entire country. Hillary Clinton the candidate running for the Democratic party is also seen in the public eye, but she tries her best to be politically correct in all she says and does throughout the campaign. In today’s world, media becomes as essential as our daily needs. Media of today …show more content…
In Eric’s Digest the same time, “It is suggested that the predominance of polling by news outlets turns elections into popularity contests and causes candidates to follow rather than lead voter opinion on contemporary issues.” Eric’s Digest also mentions how advertisements that are used throughout the campaign are helpful to the public because it gives them the opportunity to broaden the perspective and realize what each candidate stands for and what the wish to accomplish while in office. “It is suggested that the predominance of polling by news outlets turns elections into popularity contests and causes candidates to follow rather than lead voter opinion on contemporary