Media Policy and Regulation Essay

1901 Words Jul 21st, 2013 8 Pages
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DECLARATION
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Name: Whitney Anne O’Connor
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Student Number: 44130082
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Module code: COM3702
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Assignment Number: 01
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If the iPad successfully moves through the introductory phase (these phases are not concrete) by growth and development of the product, it would gradually enter the growth phase of the life cycle, during this phase competitors might enter the market with rival products. It is essential at this stage that a large amount of time, effort and money be put into advertising and promoting the uniqueness of the iPad. Competition arises in the market due to rival communications companies developing similar products, for example the Samsung Galaxy tablet. Continuous and combative sales promotions can be useful in drawing in more customers. If iPad advertising is successful the sales will begin to increase and hopefully their share of the market will stabilise. It is at this point of stabilisation that it is unlikely that the iPad will take any more of the market from its rival firms. The iPad will advance into what De Jong (1989) called the maturity phase. The product needs to stand out in this phase of maturation. There needs to be a defining feature that says your product deserves more attention and therefore generating an increase in sales. The competition at this stage is still intense and special consideration must be given to where you advertise, how you advertise and who you are advertising to because the smallest details to boost the publics’ view of your product are invaluable.

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