O 'Shaughnessy notes that media planning is concerned with relaying the message across to the target audience using the right media (1995). The challenge usually involves choosing the right combination of media to use. Th issue is that different target audiences are not all fan of TV or print or social media. The “Better with M” campaign used an integrated marketing solution involving print, TV advertisiemnt, shop diaplays, digital media, social media and cause-related marketing. Each of the media stated appealed to a secific target market. The Tweenies and Generation Y for instance, are technology savy and spend most of their time on social media socilializing or finding out information on vairous things happening around the world. While this may be true for this generation, the opposite may be true for the Baby Boomer generation who grew up watching TV and reading print materials like newspapers and magazines. This does not disqualify the fact that there individuals in these generations who prefer either to use social media, watch TV or read print material.
There are many factors that will decide which media[s] to be used in advertising. But the most important …show more content…
This is average amount for companies of M&M stature, but it was adequate for pulling off an promotional campaign such as “Better with M”. This was possible owning to the increased sales and profitability experienced the previous year by the company (MARS 2015). It is also worth noting that the band decided to outsource the marketing task to specialists, BBDO advertising agency located in New York. Several high-end American media companies were involved such as 20th Century, Sony Media, and Universal studio were involved in the shooting and recording of the characters. Various actresses and actors were hired to record the voices of the sic characters. For instance, Mrs. Brown voice is recorded by actress and singer Vanessa
There are many factors that will decide which media[s] to be used in advertising. But the most important …show more content…
This is average amount for companies of M&M stature, but it was adequate for pulling off an promotional campaign such as “Better with M”. This was possible owning to the increased sales and profitability experienced the previous year by the company (MARS 2015). It is also worth noting that the band decided to outsource the marketing task to specialists, BBDO advertising agency located in New York. Several high-end American media companies were involved such as 20th Century, Sony Media, and Universal studio were involved in the shooting and recording of the characters. Various actresses and actors were hired to record the voices of the sic characters. For instance, Mrs. Brown voice is recorded by actress and singer Vanessa