Big Brother Media Analysis
Potter stresses that, “low level media literacy misleads people into a false sense of awareness.” (271). In the unique case of Big Brother, a false sense of awareness is already handed to viewers on a silver platter before Julie Chen can say “LIVE” one more time.
Potter stresses some principles of the media literacy perspective as 1) realizing that media effects are constant, and 2) through considerate commitment to critical thinking, one can manage their internal and external media effects process (p. 260). After linking these concepts of media literacy to my experience with Big Brother, I believe that the TV show can be watched in an entirely socially positive manner. With confidence I can say that at least one half of television that I consume on a regular basis is reality TV. I say “with confidence” because I’m aware of the negative stigma reality television and its viewers are given. However, similar to Professor Brenda R. Weber, I believe that reality TV can be watched in an entirely positive way when the viewer can admit that reality TV is simultaneously real and not real (Project Reality TV: Preshow Special, …show more content…
Each week a contestant is voted out of the game, forcing contestants to abandon their social morals in the name of $500,000 dollars. By no means does the cast play a morally responsible game, and so viewers observe constant morally irresponsible behavior that is often rewarded. Big Brother fans with low media literacy will fall victim to social cognitive theory (Baran, 2016, p. 332). Not only do viewers participate in observational learning by watching the atrocious behavior of house guests, but they watch these behaviors advance their favorite contestant further in the game. As a contestant backstabs their roommates week by week, disinhibitory effects inside the game and show of Big Brother advance them