Joe Louis was a prize fighter in the 1930s who was seen as a heavy slugger. In his first year of boxing he fought in 22 matches and had 18 knockouts. Joe Louis’ image was seen as an idol amongst the African American community, and along the United States. He never fought in a soft or fixed fight, he never gloated or taunted over an opponent, and he never showed too much emotion in front of the cameras and media. The media used Joe Louis to advertise many of his boxing matches, they called him the pride of the US and a war hero after he served in the military during World War 2. The media showed Joe Louis as an American hero, regardless of his race, which was unusual in the time he lived (Boxing Golden era pp) Jack Johnsons, also known as the
