The framing theory was first introduced by Goffman in 1974. The conceptual framework suggested the frame would influence the audience to interpret information (Goffman 1974). The media provide a frame to journalists reporting the information or a news (Goffman 1974). Social frameworks and natural frameworks create influences on how the data are interpreted in communication (Goffman 1974). Scheufele (1999) has argued that framing as a media effect. The public’s perception of an event and understanding of the social world will be driven by the media (Reese, Gandy & Grant 2001). Framing is a powerful way to reflect the media discourse to a specific topic (Reese, Gandy & Grant 2001). In news articles, the framing and languages use …show more content…
However, it is shown that women are higher chance to be badly underrepresented in general in news articles by their femininity (Len-Rios, Rodgers, Thorson & Yoon 2005; Zoch & Turk 2008). Gender inequality and disparity of reporting the different genders are found in scholars (Zoch & Turk 2008). The unbalanced news coverage substantially changes public’s perspectives to genders (Shor, van de Rikt, Miltsov, Kulkarni& Skiena 2015). In reporting the female killers, the news articles usually frame as helpless, bad in violating womanhood, motherhood and femininity (Berrington & Honkatukia 2002; Eastel, Bartels, Nelson & Holland 2015). Berrington and Honkatukia (2002) argued the newspaper would frame the women in a poor codition to achieve “best” headline or novelty “angle” stories. The crime news articles ignored the physical features of the female killers and the killing process as a way to frame the femininity …show more content…
The icons also gave audience the idea of “threat of femininity” through labelling process (Birch 1993). The unfeminine behaviours of the female killers will be emphasised in the articles to fit in the image of a killers (Easteal, Bartels, Nelson & Holland 2015).
In a study done by O’Donnell (2016), two themes of labelling of female killers. One is labelling them as psycho or having mental illness (O’Donnell 2016). He argued that the news articles exaggerated the mental conditions of the perpetrators (O’Donnell 2016). The purpose of killing the victims relates or connects to mental conditions of the perpetrators.
The second labelling is using sexualisation and de-humanisation. The female killers are portrayed as evil, unfeminine, unnatural and deviance in the society (O’Donnell 2016). The negative portrayal gives the audience an image of the female killers who are not a normal people. O’Donnell (2016) argued that the descriptive words, such as “evil”, is a way to dehumanize the woman and differentiate them from a normal