The book Media Essentials discusses how advancements in technology have changed the way news is presented. From newspaper to broadcast, the format of how news circulates has lead many to question if the information published in the daily newspaper is the same information televised on network stations. To what extent does having an anchor read the news changed how the message is perceived as opposed to reading the article yourself? Is this change better or worse for the modern-day society? In short, while the information may be the same, changing the medium of the news influences how the message is perceived greatly. This idea can be looked at in a historical perspective, cultural perspective, and political perspective.
Historical Perspective While news has always been a relevant part of society no matter how it is conveyed, it was not until the printing press and penny …show more content…
Broadcast reporters originally gained credibility because people associated a face with their news but as time progressed, networks developed reputations to have political bias.
Cultural Perspective
According the Pew Research Center, newspaper subscription rates have been dropping since 1994 due to other means of receiving news. Online and cable options have been a favorite to many people as it provides more compelling and interesting content that is easily accessible to
Political Perspective
Reading the news gives a general sense of what is happened outside in the world, but being able to visually see what is happening creates a whole new perspective. In 1960, John F. Kennedy and Richard Nixon participated in the first televised presidential debate. The visual element of this event lead to a major impact in the results outcome as people were able to see how each candidate responded to questions given to them as well as their
Historical Perspective While news has always been a relevant part of society no matter how it is conveyed, it was not until the printing press and penny …show more content…
Broadcast reporters originally gained credibility because people associated a face with their news but as time progressed, networks developed reputations to have political bias.
Cultural Perspective
According the Pew Research Center, newspaper subscription rates have been dropping since 1994 due to other means of receiving news. Online and cable options have been a favorite to many people as it provides more compelling and interesting content that is easily accessible to
Political Perspective
Reading the news gives a general sense of what is happened outside in the world, but being able to visually see what is happening creates a whole new perspective. In 1960, John F. Kennedy and Richard Nixon participated in the first televised presidential debate. The visual element of this event lead to a major impact in the results outcome as people were able to see how each candidate responded to questions given to them as well as their