How do the different types of media affect kids´ interests in certain toys? When Star Wars first came out it was more of a male gender based audience. Although as the writers made more movies and more merchandise they realized they could be reaching a wider audience with some girl power among the boy toys. Disney said they were holding back the Rey action figures and toys to hold back spoiler alerts but they hurt themselves doing so. Although after many complaints from females and males alike, they started putting Rey toys front and center. Now stores and manufacturers are unable to keep up with demands for Rey toys. Disney thought Rey would be the least popular toy, but they were very wrong and may have lost some big money in the process.
