From research, it is found that four out of five people believe that media coverage of ethnic minority Briton’s promotes racism. A poll found that 78 per cent of respondents of all ethnic backgrounds believe that media portrayal of minorities encourages discrimination. (Burrell, 2014). Kevin Glynn (2000) argues that popular tabloids can play a subversive role, by challenging the dominant hegemony and contributing to debates on controversial issues such as race and sexuality (Glynn, 2000). On the other hand, an account from the Sociology of Journalism, Brian McNair claims that `racism is dying' and that racists are `increasingly isolated, finding no endorsement of their views from the media' (McNair, 1998). To state racism is dying is a bold
