Media and Mass Communications Development on a Healthy Mature Culture

1194 Words May 21st, 2013 5 Pages
Media and Mass Communications development on a Healthy Mature Culture

This argumentative essay is specially made to discuss the possibility for media and mass communication to nurture the development of a healthy, mature culture. Overall, the process of media and mass communication media development has already caused changes in the public sphere. The digitalization of media dramatically increases the chances of the people to get an access to the information, which is transferred instantly and often has not been edited by the people in government or media bosses. Thus, the information is now very complicated to control and therefore public has more opportunities to form its own opinion by comparing the facts from the
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The situation in the 21st century in terms of the cultural development and its influence on people is much more complex than ever before. The introduction of internet has a significant influence over business and education because it provides greater learning opportunities than ever before. It is clear that the benefits of new technologies and mass communication for the education are enormous. Many experts claim that media influence the way we live in both positive and negative ways. An individual that aims to gain a significant social success almost can’t achieve it without at least slight use of the information gained through mass communication. Therefore these options can’t be ignored because they affect the majority of spheres of life and bring certain experience of social change.
The development of mass media presents some outstanding social opportunities. But at the same time, the successful rise of mass media has also brought up concerns about the negative consequences of its spreading. There no doubt that mass communications and media have the tremendous influence over society and its culture. (Bloomfield, Coombs & Knights, 2000) These changes lead to “new era economics” also known as a knowledge economy, non-linear effects, an unpredictable future, a redefinition of terms, time/distance changes, and much greater transparency. (Bloomfield, Coombs & Knights, 2000)
Without a doubt,

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