Childhood Obesity Channel Selection

Channel selection is a very important step when creating a campaign for childhood obesity. The two ways of communicating information with consumers are direct and indirect messages. Direct messages are face-to-face messages. Indirect messages are messages through TV, Internet, or newspaper. It is very important to know what channels the audience are most likely to use or trust in order to select the appropriate channels. It is also crucial to know what kind of channels to select in order to deliver the message in the appropriate form. Some of the communication channels that could be used are interpersonal communication channels, group communication channels, organizational or community communication channels, mass media communication channels, and interactive digital media communication channels. The interpersonal communication is basically face-to-face communication. It could be verbal or nonverbal depending on how you want to deliver the message. We will be using mostly verbal messages and some nonverbal messages will be used for our audience who are deaf or have hearing …show more content…
It has been proven that interpersonal communication with family members, friends, and members of one’s social and professional circles has a better impact on person’s decision making than that person’s media exposure whether it is from TV, internet, or social media. We will promote our message by using word of mouth to make sure that everyone knows the benefits of healthy eating and physical activity vs the consequences of childhood obesity. We will also set up group chats on different types of social media where people from all over the world could discuss the issue of childhood obesity and come up with different possible solutions that could possibly work for different communities from all over the