One example of an “earned media” strategy is Rand Paul’s announcement that he would boycott the Fox Business debate after he was relegated to the “undercard” debate and instead host an interactive town hall via Twitter. During the debate Paul took questions from Twitter and recorded video responses. Both the original announcement and the Twitter event earned the campaign attention and news coverage. While this attention will not earn Paul the nomination, it did give multiple opportunities to share his message before and during the debate. Paul made a number of media appearances. This included a “one-man debate” segment on the Daily Show where Trevor Noah questioned Paul on a number of issues and he shared his views. During the debate he grew
