Media Advantages & Disadvantages Essay

2409 Words Oct 17th, 2011 10 Pages
1

Developing Communication Strategy Advantages and Disadvantages of Different Types of Media
Different media have different strengths, weaknesses, drawbacks, advantages and costs. An effective communication strategy usually uses a mix of at least 2 or 3 different types. Choice of media and format depends on: 1. your audience(s) √ 2. your budget √ 3. the communication channels best for your specific audience(s) and √ 4. how long the communication intervention will continue 5. and how critical it is to encourage genuine participation for social change communication. √ Matrix #1 gives an idea of the advantages and disadvantages of some of the most common media you might want to consider for a communication strategy. The list is not meant
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Linkages are cheaper ($500 or so). List serves can be minimal in cost, but require mangers/facilitators who can be expensive.

7.

Mobile phones and text messages

 Tremendous potential for two-way communication and oneon-one communication among public directly. Also provides timely,

 Specific publics, teenagers in particular

 Text messages must be short  Best if linked or tied to other communication efforts

Cost of messages by your server

UWI/CARIMAC/PP/CAMI/APRIL2011

4 current lost cost information. Good for ‘reminder’ messages.  No potential for feedback, unless widely tested or if produced together with communities through participatory processes  No potential for feedback, unless widely tested and produced through participatory workshops with participants  No potential for feedback

8.

Posters

 General and specific publics

9.

Brochures

 General and specific publics

10. Fact sheets and flyers

 General audiences

 Can deliver simple messages and slogans  Not necessarily

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