Media Advantages & Disadvantages Essay

2409 Words Oct 17th, 2011 10 Pages

Developing Communication Strategy Advantages and Disadvantages of Different Types of Media
Different media have different strengths, weaknesses, drawbacks, advantages and costs. An effective communication strategy usually uses a mix of at least 2 or 3 different types. Choice of media and format depends on: 1. your audience(s) √ 2. your budget √ 3. the communication channels best for your specific audience(s) and √ 4. how long the communication intervention will continue 5. and how critical it is to encourage genuine participation for social change communication. √ Matrix #1 gives an idea of the advantages and disadvantages of some of the most common media you might want to consider for a communication strategy. The list is not meant
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Linkages are cheaper ($500 or so). List serves can be minimal in cost, but require mangers/facilitators who can be expensive.


Mobile phones and text messages

 Tremendous potential for two-way communication and oneon-one communication among public directly. Also provides timely,

 Specific publics, teenagers in particular

 Text messages must be short  Best if linked or tied to other communication efforts

Cost of messages by your server


4 current lost cost information. Good for ‘reminder’ messages.  No potential for feedback, unless widely tested or if produced together with communities through participatory processes  No potential for feedback, unless widely tested and produced through participatory workshops with participants  No potential for feedback



 General and specific publics



 General and specific publics

10. Fact sheets and flyers

 General audiences

 Can deliver simple messages and slogans  Not necessarily

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