According to Tim Clark, and Szu Ping Chan (2014), the brand’s first appearance was in 1924 and by 1929 the first Tesco store was opened in Burnt Oak, North London. Throughout the years Tesco has risen to become the most successful chain of stores in the UK, bringing innovation to the world of supermarkets. In 2000 the company took an important step to the future, one that would earn them the lead in online grocery shopping. Creating Tesco.com, a place where customers could browse the whole array of products which the shop offered, proved to be significantly profitable, in time, soaring profits from under £500 million in the 2001-2002 period, to almost £1.9 billion in 2008-2009. Due to the constant rise in demand, the company eventually ran out of store capacity and was forced to build warehouses. Hence, in 2007, Tesco built 2 “dot-com only” stores in London. Nowadays, Tesco is expecting to build one “dot-com only” store each year and anticipate a rise in online shopping demand (Andrew Seth and Geoffrey Randall,
According to Tim Clark, and Szu Ping Chan (2014), the brand’s first appearance was in 1924 and by 1929 the first Tesco store was opened in Burnt Oak, North London. Throughout the years Tesco has risen to become the most successful chain of stores in the UK, bringing innovation to the world of supermarkets. In 2000 the company took an important step to the future, one that would earn them the lead in online grocery shopping. Creating Tesco.com, a place where customers could browse the whole array of products which the shop offered, proved to be significantly profitable, in time, soaring profits from under £500 million in the 2001-2002 period, to almost £1.9 billion in 2008-2009. Due to the constant rise in demand, the company eventually ran out of store capacity and was forced to build warehouses. Hence, in 2007, Tesco built 2 “dot-com only” stores in London. Nowadays, Tesco is expecting to build one “dot-com only” store each year and anticipate a rise in online shopping demand (Andrew Seth and Geoffrey Randall,