Amazon’s generic HR strategy
Successful organisations are using different generic strategies according to their goals and vision that enable them to achieve sustainable competitive advantage. Today I am focusing on Amazon’s generic HR strategy. I will argue that the resource-based view is the generic HR strategy that aligns with the Amazon’s mission statement. I will also present an HR mission statement for Amazon. Last part of my work is introducing policy on learning, training and development, policy on HR recruitment and policy on recognition & reward that align with Amazon’s HR strategy and mission statement.
Amazon’s mission statement is ‘’We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises and content creators.’’ (Amazon, 2013) which aligns with the resource-based view. There is strong link between its mission statement and internal resources: physical, capital and human (Gunnigle, P.,Heraty, N., Morley, M. 2009, p62).
’’The resource-based view (RBV) of the firm is an economic perspective of competitive functioning and it …show more content…
We assist all our employees in providing the superior service to our customers. We will affirm that our employees add value to Amazon in every possible aspect. We will ensure throughout recruitment, learning, training and development that all Amazonians are valuable, rare and hard to imitate resources. We will use these resources to help us to meet the challenges of changing ecommerce environment and to face our competitors.
HR Policies
In the last part of work I will talk about three integrated HR policies for Amazon. Policies that align with Amazon HR generic strategy and HR mission statement are: policy on learning, training and development, policy on HR recruitment and policy on recognition and
Successful organisations are using different generic strategies according to their goals and vision that enable them to achieve sustainable competitive advantage. Today I am focusing on Amazon’s generic HR strategy. I will argue that the resource-based view is the generic HR strategy that aligns with the Amazon’s mission statement. I will also present an HR mission statement for Amazon. Last part of my work is introducing policy on learning, training and development, policy on HR recruitment and policy on recognition & reward that align with Amazon’s HR strategy and mission statement.
Amazon’s mission statement is ‘’We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises and content creators.’’ (Amazon, 2013) which aligns with the resource-based view. There is strong link between its mission statement and internal resources: physical, capital and human (Gunnigle, P.,Heraty, N., Morley, M. 2009, p62).
’’The resource-based view (RBV) of the firm is an economic perspective of competitive functioning and it …show more content…
We assist all our employees in providing the superior service to our customers. We will affirm that our employees add value to Amazon in every possible aspect. We will ensure throughout recruitment, learning, training and development that all Amazonians are valuable, rare and hard to imitate resources. We will use these resources to help us to meet the challenges of changing ecommerce environment and to face our competitors.
HR Policies
In the last part of work I will talk about three integrated HR policies for Amazon. Policies that align with Amazon HR generic strategy and HR mission statement are: policy on learning, training and development, policy on HR recruitment and policy on recognition and